Addenbrooke's 

  • Branding
Addenbrooke's logo

The client: Addenbrooke’s 

  • Addenbrooke’s has 1,100 beds, 6,000 staff and an income of nearly £300m pa. 

  • A teaching hospital and world-renowned centre for medical research offering specialist treatment services. 

  • The hospital has an ambitious vision – to offer outstanding excellence in healthcare, education and research for public benefit. 

The brief:

Branding

What we did:

In support of government policy to offer choice to patients, Addenbrooke’s lead the way in generating a marketing strategy that openly promotes the hospital and its services.

Network created a brand for the Hospital with the focus on excellence, convenience and choice. The brand launched was ‘Addenbrooke’s - your choice of hospital’.

A push strategy was employed through communication with GPs,  ensuring that they were ‘champions’ for Addenbrookes’s.