King's College

  • Branding
  • Donor's Report
  • Branding guidelines

King's College

  • Branding
  • Donor's Report
  • Branding guidelines

King's College

  • Branding
  • Donor's Report
  • Branding guidelines

King's College

  • Branding
  • Donor's Report
  • Branding guidelines

King's College

  • Branding
  • Donor's Report
  • Branding guidelines
King's College logo King's college donnor's reportKing's branding guidelines King's branding guidelines King's branding guidelines

The client: King’s College Cambridge

  • Iconic Cambridge college King's has an outstanding academic record and world-famous reputation.

The brief:

Branding and brand guidelines

What we did:

King’s recognised the need to present a coherent, professional and consistent public image to support its continued drive to attract world-class talent and financial support.

Network created a strong, recognisable and cohesive ‘brand’ for the College which was then extensively tested at a series of focus groups consisting of College members, staff and students.  The brand was then rolled out across all College media both internally and externally from signage, to literature to the College website.

Network were then commissioned to create a comprehensive style guidelines document to support the new brand, with direction on elements such as logo usage, font, colour palette, imagery, copy style and providing a range of college documents as downloadable templates.