The client: Linx
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Linx Printing Technologies is a leading global provider of coding and marking machines and solutions
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Manufacturing industrial inkjet printers offering date and batch coding for products and packaging across manufacturing industries.
The brief:
International advertising campaign
What we did:
Linx’s innovative new product required a dynamic and high profile international launch campaign. Network put together a strategic communications plan to deliver the client objective of a high volume of responses from its B2B audience, distinguishing the product in a highly competitive market sector.
Network developed a strong corporate identity for the campaign including a branded ‘technology badge’ to represent the innovation involved. A full print and online advertising campaign launched the product to market, both in the UK and overseas, which included the translation of ads into five languages.
The campaign encompassed a full range of supporting collateral including brochures, direct mail, exhibition stand and promotional incentives.
