Xaar

  • Augmented reality (AR)
  • App design & build
  • 3D animation
  • Technology animaitons
  • DVD production 

Xaar

  • Augmented reality (AR)
  • App design & build
  • 3D animation
  • Technology animations
  • DVD production 

Xaar

  • Augmented reality (AR)
  • App design & build
  • 3D animation
  • Technology animations
  • DVD production 

Xaar

  • Augmented reality (AR)
  • App design & build
  • 3D animation
  • Technology animations
  • DVD production 
Xaar DVD Xaar DVD

The client: Xaar

  • Xaar is the world’s leading independent supplier of industrial inkjet printheads, inks and peripheral equipment to commercial printing and industrial manufacturing markets.

  • Through innovative technology, Xaar offers OEM customers and licensees commercial advantage through product differentiation, productivity, and faster time-to-market.

The brief:

App design and build featuring:

  • Augmented reality (AR)

  • 3D animation

  • Technology animations

  • DVD production 

What we did:

Xaar wanted to use ‘technology’ to tell the story of their own ‘technology’.  Network was invited to develop and build an App bespoke to Xaar, available for download from the Apple app store.

The challenge was to develop a marketing tool to demonstrate complex and precise technology that takes place at a microscopic level.

Network created 3D AR animations from CAD drawings to demonstrate the minutiae of sophisticated technology and print head component parts from every angle.

The AR animations were the primary focus on Xaar’s stand at a major international exhibition. AR trigger images were integrated into the stand design to enable visitors to download the app to view and interact with the animations.

Network delivered an app that is fully bespoke, future proofed and upgradeable. It is used with great effect as a powerful educational marketing tool not only by Xaar, but also by its partners and customers worldwide.

Over 100 downloads of the app were made in the first three days of going live.

Second phase - DVD production:

Xaar commissioned Network to produce a promotional DVD to tell the story of Xaar’s technology featuring the 3D animations. 

Network designed and delivered a DVD with branded digital interfaces and menu structure in six language versions.

Outcomes:

The print head animations were featured in the ‘Make it in Great Britain’ campaign at London’s Science Museum, launched by the Department for Business, Innovation and Skills to celebrate leading British manufacturers.

 

Product animation

 

Technology animation