Water saving kit

  • Direct mail
Anglian Water direct mail

The client: Anglian Water

  • Anglian Water supplies water and wastewater services to more than six million domestic and business customers in the east of England and Hartlepool.

  • The largest water and wastewater company in England and Wales by geographic area.

The brief:

Direct mail

What we did:

As part of a tie-in with their on-going metering programme, Anglian Water is offering customers free supply and fitting of water efficient products (‘bits and bobs’) to encourage responsible use of water around the home.

Network produced a dual campaign to promote both the metering programme and the ‘bits and bobs’ giveaways.

As part of the campaign, Network devised, produced and printed a ‘pop up’ direct mail piece to encourage take up of the ‘bits and bobs’. Targeted to specific areas and branded ‘Do your bit, get a kit’, the mailer consisted of a cardboard sleeve which, when opened, revealed a pop up, cardboard engineered cube and accompanying letter.  The design featured clear branding, campaign messaging and a strong call to action.

Other elements of the campaign produced by Network include advertising and advertorials, ad shells, bill board and radio, plus a range of supporting literature.

The ‘bits and bobs’ campaign has been rolled out successfully across the Anglian Water region and has had a high uptake.