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Marketing tips in a recession

Quick tips for marketing in a recession

As the country goes into a recession, it is often the marketing budget that is one of the first to get cut.  It is difficult to see how companies can justify spending on marketing and advertising whilst they may be considering making redundancies, for example. However,...

The new normal office?

A new normal office?

Come August employers are being encouraged to get their workforce back into work if able to follow the Government guidelines for safe working during this Covid-19 pandemic. But I am asking myself if this is the best thing for us to do?  Personally, my husband has...

How to brief your agency

How to brief your agency

When reviewing your marketing plan it is a good idea to go back to basics. To understand what your business is about, what your company mission is, who you are trying to reach, do you have a vision?...

Demystifying social media - Network Design

Demystifying social media

‘Content is King!’   An established phrase that many of us have got bored with but it still stands true, businesses need to generate content and share it with their audience. Content doesn’t need to be a written essay, it can be a blog post, but it can also...

Digital marketing during the coronavirus

A marketing plan with purpose

When reviewing your marketing plan it is a good idea to go back to basics. To understand what your business is about, what your company mission is, who you are trying to reach, do you have a vision?...

Time to reflect

Time to reflect

There’s no time like the present - (and how true is that at the moment!) - to take a good long look at your business and make a start on all the things you’ve been putting off because you had no time....