Christmas advert round up 2020

Christmas Tree

Christmas advert round up 2020

We always get excited around this time of year as we see the Christmas adverts reaching our TV screens. With more mulit-channel approaches to their Christmas campaigns we always find it interesting to see how each brand manage their campaigns and what messages and stroies they delliver.

Here is a round up of the articles we have shared across our social channels about Christmas Adverts:

 

The changing shape of Christmas adverts

The changing shape of Christmas adverts this year. Will they be more animated led??? Not long now till the John Lewis ad comes out if last year’s release date is anything to go by.

https://www.wired.co.uk/article/christmas-tv-adverts-covid-19


How will the Christmas ads shape up this year

Further predictions of how the Christmas ads will shape up this year – please no Zoom ads!!!! How many will go down the meme route? Not long to wait to find out. Will brands be building loyalty or loathing?

https://www.marketingweek.com/six-predictions-christmas-ad-season/  


Limited planning and reduced budgets

Limited planning due to the pandemic and reduced budgets, how are the #ChristmasAds shaping up this year. #Argos, #Amazon, and #TKMaxx have already launched theirs trying to be sensitive to our current situation but also staying on #brand.

https://www.thedrum.com/news/2020/11/05/christmas-ads-2020-will-brands-stick-with-the-sparkle-or-will-covid-19-dampen


Round-up of the 2020 Christmas adverts so far!

Here is a round-up of the 2020 Christmas adverts so far! Check out the #Walkers Sausage roll crisps.

https://www.thedrum.com/news/2020/11/06/christmas-ads-2020-so-far-kevin-the-carrot-returns-does-ms-food-porn-with-twist


A multi-channel approach from M&S

A multi-channel approach from M&S for their Christmas campaign. With an increase in TV viewing figures, M&S is hoping to reach 98% of ‘busy families’ over the festive period!

https://www.thedrum.com/news/2020/11/11/ms-food-boosting-its-enticing-christmas-ads-with-smart-media-and-crm-plan


Kevin the carrot is back!

Kevin the carrot is back! He has made it into another Aldi ad to make it home for Christmas. Who would have thought that the story of Kevin the Carrot could be so moving?

https://www.thedrum.com/news/2020/11/10/aldi-believes-kevin-the-carrot-will-help-christmas-shoppers-see-through-the-dark


NetwordsGet our latest marketing articles as soon as they are published

Subscribe to Networds and never miss out on the latest marketing tips and exclusive offers.