Following a restructuring, Alpheus, a market leader in water and wastewater asset management, required a new brand identity to align with their vision, values, and mission statement.
We consulted with members of the Alpheus team, undertook competitor analysis, addressed tone of voice, and considered multiple channels of communication. Network created a new identity that reflected their corporate values and reinforced their position as a well-respected market leader.
We simplified their logo and introduced iconography to depict the three core service sectors of the business. We also developed a tone of voice.
The new identity was launched via a new website (design and built by Network Design) and has been rolled out across stationery, advertising, animations, video, Prezi presentations, brochure, social media templates, exhibition stands, infographics and a brand book giving direction on usage of logo, font, colour palette etc.