Investing in your brand can make you more appealing to your target audience and increase your brand reach. It can help you stand out from your competitors and help to communicate your brand values....
Building a strong brand is how to maintain the long-term success of your company. However, there is no quick fix or magic formula, sorry if you are here for that, but instead it is about building a brand to be proud....
The following is a guest blog from Ward Trade Marks about whether a company should trademark its name and logo. We often get asked this question and although we would say yes, there are certain things that you need to consider and that is where...
Designer, developer, SEO specialist, content creator, story teller, communications planner, marketing strategist, so many names for different jobs or services that all fall under the broad term of marketing. Why engage each one of these when one agency is enough?!...
When reviewing your marketing plan it is a good idea to go back to basics. To understand what your business is about, what your company mission is, who you are trying to reach, do you have a vision?...
‘Content is King!’ An established phrase that many of us have got bored with but it still stands true, businesses need to generate content and share it with their audience. Content doesn’t need to be a written essay, it can be a blog post, but it can also...
Millennial, Gen X, do you know what you are? Defining your target audience and what makes them tick is an important part of your marketing strategy. Here is a quick guide to the generational labels that might help you identify with your market....
When reviewing your marketing plan it is a good idea to go back to basics. To understand what your business is about, what your company mission is, who you are trying to reach, do you have a vision?...
